There are some tools that may be of an excellent help to analize the SEO positioning of your website, one of them is the SERP Checker.
Its use is really intuitive. I usually use Serplab, which is free and gives very complete results. This tool allows you to choose the region in which to perform the search. That is, a search on google.com, or maybe google.co.uk. This can be especially useful if you have a page in a language that is spoken in multiple countries or a page in different languages. Thus, you can see the result of a search in Spain, in Germany or Canada and check your positioning independently.
All you have to do is enter the domain of your website (only the domain, without the www or the http, for example, in my case it would be giveitaspin.net). Then, enter up to 10 keywords and let you perform the analysis. You will return a result indicating our place on the Google page that we have requested.
Discover the positioning of your web
It will also indicate the top 10 per keyword, allowing us to also analyze our competence.
You can use the page without having to register, but if you do, you will have some extra advantages, such as tracking your positioning in these words (bear in mind, however, that the free version will only be updated once a day, so that you can only do this tracking once 24 hours after your first consultation). It will indicate your current position, if you have gone up or down and what has been the best position. All accompanied with graphics that will make everything more understandable.
Although the free version is very powerful and sufficient for the vast majority, there is also a paid version that costs € 4.99 and allows you to increase the keywords to 600, and modify the frequency of updating the data, from the two hours until 30 days.
Details to take into account the result
Although these results are a great guide to see the health of your SEO, you should not take it at all as an absolute thing. You must bear in mind that SERP results may vary according to some aspects, mainly:
- Geographic location.
- If you perform the search with mobile or desktop.
These two elements can radically change certain results. For example, searching for “restaurant” in Google in Madrid and Barcelona will change radically, but it will also be different if we do it in Sants or in Poble Nou.
In addition, they will also have an impact on the search, although less:
- The time of day when the search is performed.
- The user’s search history.
Therefore, it is possible that you find yourself in the situation of performing the search yourself and obtaining a different result, or that there are variations depending on the tool you use (if you compare Serplab with SEO Edge, for example). It is not that one of the two is wrong, it is simply that “your Google” is a little different.