How to transmit confidence in your website? It makes sense that before someone decides to do a business, they need to trust the other party, especially if they are not face to face.
A business does not get the expected benefits if it lacks confidence.
Trust is a pillar in electronic commerce that is committed to forging lasting relationships.
All this should worry us because trust is more than just an interesting option to include in a web: depending on the product or sector, it is essential.
If you wonder who is going to trust your business, you need digital confidence.
5 Keys to gain credibility and transmit confidence in your website
1 Human communication
The conversation is part of the sales process. Although virtual assistants are useful, they can be unnatural compared to the point of proximity that real exchange brings. We are not yet completely accustomed to interactions with chatbot and lack of travel to reach the total automated attention that conveys warmth and confidence.
2 Visible contact information
Finding a phone number and an address causes a confidence effect in the users. If you also include images of workers with their names and links to professional profiles, better
3 Updated content
What do you feel when the site where you are about to buy has a blog that was abandoned years ago? The same applies to publications on social networks and, if we go further, with the latest version of the web. Showing success stories reinforces security and is an indicator that positively affect trust.
Another interesting element is knowing if the web has third-party validation. a distinctive that only companies that comply with ethical protocols, responsibility and security of payment methods receive. More info here
5 Web testimonials
According to the sector and public, testimonies on the web work. It offers an additional guarantee to read a credible user’s valuation based on their experience of buying and using the product.
Building familiarity and trust is achieved by dedicating time. If you manage to transmit humanity to your website and establish a relationship on a more personal level, customers will know they can count on you, even when there is a setback.