An essential part of customer acquisition comes from people who already know your business. They are users who are attracted by the value of what you offer in different ways: by solving their doubts, with interesting contents, by information.
No matter how good a product is, if no one knows about it, it will not be sold.
It is worth the effort to get new email addresses and take advantage of them to achieve loyalty and get more income.
What is a lead?
We call leads all those users interested in our products who have provided their contact information. They have registered and integrated the database of the company.
The action of trusting your data is a clear indication of the interest in what we can offer (content, information) as well as in the products and services. These leads are potential customers of the store.
The leads are key in inbound marketing strategies.
How to get leads for my online store?
Create and regularly manage a blog with content consistent with the positioning of the store. Value resources that call the attention of the reader that comes from Google and motivates them to register.
This is the strategy to increase traffic to your web and generate new sales.
A landing page or landing page, is a type of web page to which users come from different channels (Email marketing, SEM, SEO, Displays, social media …) to perform a specific function such as subscribe, purchase, register .
The idea is to offer the user something of value in exchange for the subscription, such as a downloadable document, a tutorial or an exclusive video.
Social Media Marketing
Social Media Marketing refers to the process of gaining traffic or attention through social media sites.
It is a way to use social networks as a marketing tool. Many people search social media sites to find content.
The goal of SMM is to produce content that users will share with their social network to help a company increase the exposure of its brand and extend the reach to customers.
Strategy in the subscription forms
The mere fact of including a subscription form does not guarantee that the user leaves their data. Many factors influence, from the type of writing, the image, the location, the design … you need a strategy to win a new contact or the effort in winning visits will be lost.
Although there are no fixed rules, the less data you request the first time, the better. Users prefer to complete a form with few data, minimum information necessary and sufficient at the same time to start a relationship with the brand.
Capture lead for ecommerce
The generation of leads arises from the need of online businesses to increase sales thanks to updated lists of valuable contacts or interested in our product, that is, potential customers.
Find more about attracting leads in this fantastic video of Darin Kidd: