Finish programming your website does not mean that you can already press the button “publish” and forget about the subject. If we want our website to succeed and achieve the objectives set, we must ensure that the interface we have chosen is intuitive for the user and that its design serves our interests. That’s why today I want to explain how to do a usability test.
Measuring the usability of a website is not easy because it depends a lot on the skill and the user’s experience. In addition, our opinion does not have a great value because we know the web well and we would distort the result of the test. However, there is a series of tests that can help us assess our user experience and the work we have done with the design of the interface.
Usability test by objectives
Possibly the most used usability test and one of the most useful. Basically, it consists of bringing together a number of people (Focus group) and observe how they navigate your website while you ask them to perform specific tasks. These can be:
- Crucial objectives: ask them to carry out the final objective of your page, such as, for example, that they reach a product card and buy or place an order, or that they reach your portfolio.
- Immediate objectives: for example, find contact information, opening hours.
- Conversion objectives: ask them to carry out actions that can turn them into clients, such as subscribing to your newsletter or consulting prices.
Do not give any clue as to how the action should be performed. Be concrete in transmitting the objectives, but at the same time do not disclose what they should do.
5 seconds usability test
In general, users take 8 seconds to form a first impression of a web page. Do you find them professional? amateur? Are there too many elements? Is it a clean design? Is usability intuitive? This first glance can be vital for the potential client to continue navigating or jumping. The five-second test can help us and much to control this first blow.
As you have deduced, it consists of teaching your page for five seconds to a person and asking him or her to describe what he or she thinks it is. Surely you receive different and somewhat vague answers, but it will help you to get an idea of what sensations your website transmits. Of course, it is important that you do not explain to the participants what you are going to do. You show it and then you ask. It is also a good idea to do an A / B test to see what works best.
The unfocused page
Something that we can do for ourselves and that will allow us to see quickly if our website is ranked as we pretended is to do this simple test, which is to take a screenshot of our page (which you can do with this extension of Chrome) and then unfocus it (for example, applying Gaussian blur with Photoshop).
In this way, we will stop focusing on the contents of the web to see clearly the blocks that form them and check which are the blocks that stand out. If these are the ones that interest us the most, we are on the right track. If not, you will have to start touching things up.
What goals should our website meet?
Each web is a world and there is no universal answer. However, there are a number of questions you should ask yourself before you consider your work to be good:
- Does the web meet its objectives?
- Does it meet the needs of the user?
- Is it efficient and intuitive?
- Does it maintain the appearance-performance consistency?
- Is it clear what brand and business it is?
- Does it comply with the corporate image?
- Are there broken links? Do you have a search engine?
- Are the images optimized?
- Does it load at the correct speed?
- Are banners optimized and located properly?
- Is the wording short and concise?
- Is adequate feedback offered to the user (for example, a confirmation email?
- Is it easy to contact you?
I hope this post will help you improve your usability tests.