When we are going to create a website, one of the first things that we must have clear is what information we are going to include and how we are going to distribute the content in the different pages.
Achieving a balance between the amount of information and its accessibility is essential if we want the page to work as we wish. That’s why today I want to talk about how to make a web content tree.
It is probably the most useful and necessary exercise when we talk about web architecture, and it is also the easiest to do at a technical level: you are worth a sheet of paper and a pen.
Nothing else than the graphic representation of the navigation structure, a map in which we see in a very schematic and visual way the path that the user will follow from our home page, to any internal page or content that he wants to search .
It helps us to easily see the hierarchy of each section and subsection. It is a very effective way to check the size and complexity of the project, and also for the client and the development team to agree on how to do things.
Optimize navigation: the goal of a web content tree
Before putting squares with the name of each page we must be very clear about the objectives of the website, what we want to transmit to the public, prioritizing the information. This has several advantages:
- Optimize navigability: the goal of any website is that users can reach any data in the minimum number of clicks possible and intuitively. The simplest way to do it is to organize the pages so that they are accessible from a clearly visible menu and that everything is accessible in no more than three or four (like a lot) keystrokes.
- Distribute your content correctly: not only is it important that the route is fast, also that it is the most logical, or else we risk the user making a mistake, not finding what they are looking for, getting frustrated and leaving never to return. For example, in a clothing store put the socks inside the shoe category, not pants.
- Prioritize the information: Organize the sections so that the most convenient content to show as a business, be it services or products, are more accessible with respect to the rest of the sections. That is why it is very important that the organization be favorable and keep a logical line with the business model of the company.
How to check if your map is good
If you want to check if your content tree is well done, the best thing you can do is to look for someone external and let you walk naturally to continue to reach a certain place. The less previous knowledge that person has better, although if you do not find anyone you can also do it yourself. Yes, try to get away from the map as much as possible, imagine you do not know it and, if you can, let several days pass from the moment you create the map until you perform this test. Now, if your project or business is very specialized that is aimed at a very specific audience, it may be better for the person to also understand the sector, but avoid it from your company, in that way you can have a more objective view and in line to the needs of your target audience.
You must bear in mind that the Internet is an environment where reading is done very quickly. That’s why everything should be as brief and concrete as possible, from the route to follow to get to the information, the heading of the sections and the menu buttons.
As in any project of a certain draft, the previous planning is a fundamental element that can help us save many problems and extra expenses in the future. Nobody would make a house without first making a plan, or we would risk finding ridiculously sized rooms. In the same way, do not make a page without a web content tree.