So you want to know how to appear in Google and also in the top positions, right?
Appearing on Google (and doing it well) is essential to increase visits and, as a consequence, sales and customers. If you do not go on Google, you do not exist.
And once clarified the importance of appearing in Google, you should know (and what most controversy has) is: anyone can appear first in Google.
Yes, as you read it. Anyone.
But before you crucify me for saying such a statement you have to clarify one thing. There is a big difference between appearing in Google the first without more, or going out in the search engines for the term for which you are interested to appear.
When I say that anyone can leave in the first position of Google (and I do not lie) I mean to do it without using the term or appropriate keywords.
In this case, it is enough to use a very long queue keyword or directly invent a word and create a website or even a Facebook page or profile that contains that word.
Do you want to appear first on Google without effort? Create a website or Facebook page with the keyword: “ultrasonic gherkins in the court of Narnia” or directly “gherkins ultrasonic”.
With this joke example it is clear that appearing on Google is not difficult or impossible. The hard part is going out on Google for those terms that really interest us and where there really is competition. And that’s where it becomes essential to know what it takes to appear on Google as high as possible.
So in this article that’s what we’re going to see: how to appear on Google to get quality organic traffic with the right keywords.
Pay attention, because if you want to know how to go on Google and do it as high as possible, you can not miss these keys.
1. Do a keyword research study
This is the first step of any web positioning strategy.
There are many digital marketing agencies and SEO agencies that assure you that they appear first in Google and that they sell SEO packs by keywords. I’m not saying that SEO agencies are bad (which fortunately not all are). But I do say that this form is not the best way to do things.
The fact is that these agencies directly give you a few keywords or ask the client to choose some keywords without even doing a keyword study (the more keywords you pay the more money). And this is a very serious error.
The result? The customer pays religiously, and for many words he appears well positioned but receives hardly any organic traffic.
I have come to meet friends, a client and even some other reader who told me: SEO is not worth anything, I have managed to go first in Google and nobody visits me.
And that’s where the problem lies.
Want to go first in Google, right?
Good but, for what keywords? This is the really important question that you should ask yourself.
It is not the same to go out in Google in the first positions for a keyword that has 10 monthly searches (or none) to do it for one that has 20 000. So if you want to know how to appear first in Google you will have to know for what keywords , do not?
There is the importance of doing a good study of keywords or keyword research.
Now that you know that the important thing is not to appear in Google without more, but to do it for the keywords that will report organic traffic, it is only necessary to make a study of keywords to appear in Google for those that report the most traffic.
Of course, try to always focus on long tail keywords because they have less competition and it will be easier to position yourself.
Do you want to learn how to do a keyword study? In this article I offer you several free tools and information to search for keywords by yourself. And if you prefer a payment tool you can use semrush for this purpose.
2. Write content to appear on Google
Do you want to know how to appear on Google for free? Create useful and valuable content for the user and do not neglect the rest of the points in this article.
Both the texts of each page and the content of the entries must be optimized for the keywords that you include in your web positioning strategy.
Just do not overload the content of keywords; this is penalized by Google. It is a very common mistake.
One very important thing, your content must follow a maxim: you have to write for people but without forgetting the search engines.
It is more than proven that having a blog where content marketing is one of the best ways to position a website for both SEO positioning and to increase the authority as a brand.
But not everything has to be in text format.
Apart from creating a blog you can improve your web positioning with a content strategy with videos on a YouTube channel or with your own podcast.
In addition, a very good strategy to improve the user experience is to use these other content formats within the blog posts to increase the time spent on each page.
3. How to position yourself in Google with the linkbuilding
We enter the complex world of link creation.
Although it is true that the influence of links has decreased a bit, the importance of having a good profile of links is undeniable and essential.
What is clear is that not all links are equally good. And not only do I say it through the dofollow and nofollow links, but because the links will have higher or lower quality according to the metrics and quality of the web that links us.
Until recently, much importance was given to the PA (page authority) and DA (domain authority) of a web. These metrics were created by Moz based on many parameters. However, when determining the quality of a link on a website, you should not pay attention to these values.
From my experience it is much more important to look at the web traffic that you can provide us and in the profile of links on that website. With the profile of links I refer to the number of links you receive and the number of websites that point to your website (referring domains).
Another point to discuss within the linkbuilding is the text through which they link us. That is, the anchor text. You should have a wide variety of anchor texts avoiding excessive use of the exact keyword anchor text.
So you understand what I mean: if you want to position a page for “dog toys”, the links that come to this website must be varied (“tudominio.com”, “this page”, “here”, “www.yourdomain.com .com “, etc.) and do not overuse an anchor text with the exact keyword” dog toys “.
So far we are talking about external linkbuilding, that is, getting links from other websites to ours. But we also have to dedicate our strategy to having a good interlinking profile.
To have an internal link that allows a good flow of linkjuice (authority or pagerank) it is convenient to get more links from pages positioned with longer tail keywords to the pages that have to appear in Google for more complicated keywords, ie , with more searches and more competition.
The result should be a network of internal links where the most difficult pages to position receive more links.
How to get links to go on Google
This topic is too complex to explain in a single section so I will try to summarize it to the fullest.
As in everything, to get links to your website you can pay or do it for free. Although it is clear that if you do not want to pay you will find it impossible to obtain links from powerful sites such as digital media.
These are the most common tactics to get links to your website:
- Publish press releases. There are specialized portals in it.
- Exchange links with pages of your same theme. Very important networking with this method.
- Write guest articles (“guest post”). Writing an article in another blog of your same theme allows you to get to know the readers of the blog and it is also a good way to relate to other authors in your sector.
- Write valuable comments in articles and forums. Keep in mind that links of this type are nofollow. DO NOT do SPAM.
- Linkbaiting. It consists of writing articles on your blog that are so good that they receive links simply because they deserve it. Writing content of value is essential and, if you are lucky, you will surely receive some link to these contents.
- Buy links or reviews on media. The platforms I use for this purpose are: Publisuites, Prensarank and Unancor (affiliate links).
- Ask for links directly. If you are reading an article and you have written about something mentioned in that article, this tactic may work since you receive a link and the author contributes more value.
4. Information architecture
A good structuring of the website and information is key in SEO positioning.
Absolutely all your content should be accessible with 3 or 4 clicks from your home page. So if you see any part of your website to many clicks of your cover, you just have to make it more accessible and you will see how it will start to increase positions in Google.
This point directly affects the spiders of Google and the other bots, but also the user experience.
Therefore, a level of clicks of no more than 3, use friendly URLs, have a good internal link and an appropriate menu is very important to facilitate the “crawl” of the web and improve usability.
5. Optimization of the web and user experience
Another essential point to improve the user experience.
If one thing is clear is that both Google and users prefer pages that load fast and adapted to any device.
If a page takes a long time to load, users will not spend much time in it. On the other hand, more or less the same thing happens with the bots of search engines; If a web takes a long time to load, the bots will track fewer pages each time they visit our website.
Web loading speed must be fast: always less than 3 seconds but the faster the better. For this you have to dedicate time to:
- Choose a good hosting.
- Use an optimized WordPress template.
- Optimize the web load of your WordPress.
- Compress the images of your web page.
6. Facilitate indexing to bots
If we have already talked about the importance of architecture and the speed of loading so that bots can more easily track our website, we still have to make it easier.
For this reason, it is necessary to configure certain files well and use the “noindex” label in those pages that we do not want to track frequently.
Fortunately, in this blog I have already told you all about the two most important files that you must configure to position yourself in Google more easily:
- Configure and create a sitemap for WordPress.
- The robots.txt file
- Do not forget to make sure you are indexing your website (Settings> Reading> Box “Deter the search engines of indexing this site” unchecked) and all the pages that interest you with the aforementioned files.
- It is also convenient to indicate to the search engines that the web belongs to you with methods such as registering in search engines.
- Either with Google Search Console (for Google) or Bing Webmaster for the bing search engine, you will only have to register your website as your property.
- Finally, every time you update or create new content, you can “force” the indexing of your content from the Google Search Console tool by going to “Crawl”> “Explore as Google”.
7. Social SEO, increase web traffic to appear on Google
Google has already made it clear. Having relevance in social networks does not directly affect seo positioning.
This does not mean that working visibility on social networks does not indirectly benefit search engine positioning.
Having a lot of traffic does help to appear in the top positions of Google. And what better than doing it getting social traffic thanks to marketing on social networks.
In addition, social networks are increasingly becoming more relevant and probably in the future will be one more factor of Google’s web positioning.
Therefore, having thousands of followers in social networks does NOT influence the positioning in Google. What influences is the traffic your website receives thanks to these.
8. Appear in Google using advertising in Adwords
Everything has to focus on how to appear in Google without paying thanks to SEO, right?
That is, if you have a budget for online marketing, why not use it in the SEM?
SEM is the acronym of Search Engine Marketing.
At this point you should already know Google Adwords, the Google platform that allows you to put online advertising on our website in this search engine.
For many searches I’m sure you’ve seen the typical Google ads that come before the organic results. Well you can also use them if you decide to pay to appear on Google.
The good thing about this tactic is that the ads come out above the organic results so with the SEM you can appear on Google in the first position for any word. Of course, the price will depend on the keywords you use in your ads.
9. How to get out on Google maps with local SEO
This last point could not ignore it since there is a very common question in local companies: how to make my business appear in Google maps?
Local searches are the order of the day. And much more with the immense amount of users who search directly from the mobile phone where results are shown depending on their location.
If you have a web page or a business that offers your services or products in a specific location, working local SEO is mandatory if you want to appear on Google.
Even if you work nationally or globally, it is worth taking advantage of the opportunities offered by local searches to go beyond organic results.
So if you want to appear in free google maps and local results, you can not miss this article where I tell you how to do local SEO with points like geolocating the images or registering in Google My Business.
10. Have patience
I still receive emails from readers who have been using their website for less than a month and they ask me: “How to position my website on Google?” Or “How do I get my page to go to Google first?”.
If something is characteristic of web positioning, it is that appearing in google at the beginning of the search results does not happen overnight.
So how long does it take for my page to appear on Google in the top positions?
Unfortunately, this is very relative. You can not measure how long it takes for a website to appear in the top positions of Google or any other search engine.
Generally more or less settled results are usually seen after 6 months. But that does not mean that the next week does not get worse.
Google’s algorithm changes almost daily. Normally they are small changes but this, together with the competition to get to the first page, makes SEO positioning a dynamic discipline in which we must work constantly.
Everyone has ever wondered this: “How to get to appear first in Google?”
But realistically, nobody can guarantee you go on Google in first position for the keywords or keywords you so desire. Nor are there tricks.
The reason is very simple. It all depends on the competition that exists in each of the searches and the updates of the Google algorithm.
Typically, there is always competition for profitable keywords. And therefore, you will always have competitors using different SEO positioning strategies.
On the other hand there are also the pages and companies of great authority. You have to be realistic and there are pages of such a size that it will be impossible for you to surpass many keywords.
A clear example of this type of pages are Wikipedia or Amazon. Both with many links that will be impossible to exceed.
Hiring someone or getting on your own to try to get out on Google on the first page for a very competitive keyword is a strategy error.
You have to define a good positioning strategy in Google (SEO) to attack those words that have lower competition but that can bring us traffic from the beginning.
A good SEO strategy is based on NOT positioning for impossible searches with brutal competition, but neither for searches that nobody would do and do not report traffic.
Try to go for more affordable long tail keywords that report traffic. Of course, the more focused on conversion or sale, the more profitable it will be for you.
Without going any further, I’ll give you the example of this web page. Almost all the traffic comes from Google so thanks to the work in SEO I managed to get my blog to appear on Google in competing keywords.
Now it’s up to you to put into practice each point explained to appear in the first places of Google.
In addition to what I told you in this article, it does not hurt to take a look at the search engine optimization guide of Google. If you are starting out in the world of web positioning or simply want to learn how to position your web page in Google, it is the best place to start.
And you, have you already managed to appear on Google for keywords with many searches?