“An aspiring writer should write one time and edit ten times.”
By Amit Kalantri.
It is easy to start a blog. Attract readers, not so much.
As the author of a blog, the fear of not being read is surely one of the most common. But when the statistics come and show you that your fears are coming true, you always have a hard time. Perhaps this explains why the rate of abandonment of blogs is so high in novice bloggers.
In 99% of cases, if you do not achieve 100 visits a day in a few months is that something goes wrong in the approach of the blog itself.
You publish what you want to say, instead of thinking for a few seconds about what people might want to read
If you talk about a topic that interests many people, even if you do everything wrong, you will receive many visits. The opposite also applies. You can do everything right, but if you talk about a personal issue that only interests you and your mother, I’m afraid you will not receive many visits.
¿Why is it so important?
I recommend you see this talk by Simon Sinek, a TED speaker, called “If you do not understand people, you do not understand business”. Very clarifying. In it Simon tells us about a Case Study.
A “Homeless”, a homeless man who begs on the street.
The first day he puts on his poster: “I’m hungry, I’m cold, I feel lonely”. Won about $ 40 in 10 hours on the street
The next day, he changed the text of his poster (all other conditions remained the same) and won $ 40 in 2 hours. What did he put on the poster? “If you can only give once a month, next time think of me”
Do you want to be read? Your blog is not about you, it’s about them: your readers.
So I recommend an “Egoplasty”: an important and permanent cut in your narcissistic personality. From today and forever. Put yourself at the service of your readers.
How to prevent anyone from reading my blog?
And now that you have had surgery, I prescribe a good cure to listen attentively to your readers.
Acts on the feedbacks that your readers give you
I am referring to the comments and requests that come to you by email from the blog.
Take some time to investigate more the needs of your readers, contact these people, offer them half an hour of your time to understand their context and their problems.
Write down ideas as they come up in the conversations. Do it systematically for a couple of months.
Describe your ideal reader beyond the socio-demographic data.
Start with socio-demographic data is fine.
Age, sex, marital status, location, purchasing power.
Ok, it is necessary but it is not enough.
You have to go further and look for what unites you with your ideal reader.
What are your interests and passions?
- How your money is spent
- Passions – Leisure
- The magazines that he reads
- The clothes that are bought
- Your favorite movies
- Your favorite book
- The TV shows that follow – if you see it yet
What are their values?
Values unite people.
They are a cement much stronger than any other element and go beyond age, location or professional activity.
Get closer also to your dreams and desires.
On the Internet, they are the values and dreams that unite people, because people do not see themselves and do not have “a priori”.
OK, and what to do with all this data?
Then take an A4 sheet and write a detailed description of your ideal reader.
Explain how you feel what your context is and what your goals are.
What problems have you got.
Finish the exercise by putting a name and looking for a picture on the Internet.
And as of today I want to stop writing for a diffuse mass called “my readers”.
No, I want you to talk to John or Mery, your ideal reader, in each and every one of your posts.
Point out ideas from posts that can only succeed.
The common thing when you implement this active listening mechanism in your blog is that you find patterns that repeat themselves.
Patterns that should become the editorial pillars of your blog.
Solve the doubts of your readers as best you can.
There’s no more.
Rent an audience if you do not have it
Review the most prominent blogs in your niche, listen to conversations on Twitter, get lost in the forums closest to your topics, become a member of a vertical virtual thematic community…
Focus on the doubts of the people, on what they ask. You will discover that when you listen, the topics that you can treat in your blog are endless.
You can also sign up for Hangouts or webinars given by your competitors or in the many events that may be in your city. The idea is to thoroughly analyze the turn of the questions.