“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
By Brian Clark.
Being a blogger has become a profession that more and more people want to develop. But getting to the top is not easy at all. To achieve it, you must always offer high quality content and above all, be popular. If you do not get to the top, you can not live off this job.
Being a fashion blogger is a very profitable business.
How much does a fashion blogger earn?
Like everything, it depends on the category it occupies. It is not the same to be a blogger with millions of followers than a blogger with a few dozen followers. As you can imagine, the profits will not be the same for some as for others.
In this article we are going to focus on bloggers who earn quite a lot of money, thanks to the fact that they are really well-known all over the world. Before going into details, we can assure you that these professionals have multiplied their benefits by five in the last year. This is because brands increasingly want to hire these fashion professionals, in order to reach all followers.
Although the most important bloggers do not want to give figures of benefits to avoid having more competition, it must be said that it is stipulated that they can earn from 1 to 3 million € a year.
It is known that an article sponsored through Instagram costs a brand from 5,000 to 25,000 dollars. The price depends on the category and importance of the blogger. What is clear is that these professionals are in the highest. That is, they are charging more than ever. But if this were not enough, it is expected that the profits will continue to increase, since these profiles are still in fashion.
The problem is that more and more people want to enter the business. This causes that there is too much competition in the lower part, hence it is now much more complicated to be an important blogger.
Why do they hire brands to bloggers?
A blogger can be hired to promote sandals for women of the best brands. In this case, the brand will hire the professional to leave the road with their sandals, so that their followers can see them and think they are fashionable.
The brands are clear that, if a blogger recommends a product, the level of sales will be really important. All this is because a percentage of the followers will want to have these sandals in their possession and therefore will buy them. It really is a means of covert advertising that is giving brands very good results.
But these campaigns are not only aimed at promoting sandals, but these professionals can promote other things like clothes or sunglasses.
Thanks to success, brands are increasingly allocating more money to pay bloggers and get them to promote their products. This technique to promote the products is called affiliate marketing and is really used.
Although the benefits for bloggers may seem important, it must be said that these figures are far from the investment made by brands to reach the maximum number of people. It is estimated that during the last year the brands have allocated at least 4,500 million euros in this type of advertising campaigns.
Top bloggers worldwide
In the top 1 is Chiara Ferragni. This blogger is Italian and the brands fight to hire their services, since they know that everything they publish is viral worldwide.
It has been discovered that this girl has managed to win over the last year about 7.5 million euros, while it has been shown that the girl does not make their own photos, although it may seem otherwise. Thanks to its benefits, has hired a professional company, which studies every detail. So the girl gets all her photos look natural, but always perfect.
The girl today has more than 5.2 million followers on Instagram. But not only uses this social network, but uses other networks to diversify your business and ensure that the money machine will continue to work in the coming years.
Under this girl we can find other bloggers like Aimee Song, Julie Sariñana or Leandra Medine among others.
At the moment the bubble does not seem to explode, at least in the medium and short term, but quite the opposite. For this reason, more and more girls want to fight for a part of this cake, which handles a lot of money.