“We have to continually be jumping off cliffs and developing our wings on the way down.”
By Kurt Vonnegut.
When starting a project or business model we must be sure that creativity is present at all the stages, since people are always advised that what is needed to succeed is a list that contains a work plan, a good equipment, constancy or disposition. The list may go on, but there is something that sometimes people forget to mention. It is one of the most important skills that complement that long list and that is Creativity, that special ingredient that will significantly mark the difference over your competition.
Creativity is the ability to innovate and see new possibilities in a situation, is to take a step beyond the analysis of a problem and put into practice a solution or an idea that produces a positive change. Creativity is not only related to an artist or a publicist, it can very well be used in the business world, therefore applying creativity in business will be the weapon that will allow you to advance and above all distinguish yourself from others.
Today we live in a fully competitive world where the companies or the business model you are developing, whether online or offline, must adapt to market changes and those that do not have the capacity to do so will be left behind, therefore creativity in business will be fundamental and can be highlighted especially in areas as sensitive as advertising, sales, creation of promotions, how to present your business, the strategies to implement and the needs of customers.
How to Encourage Creativity in Business
Creativity is something that we can cultivate. You can put these techniques into practice, either individually or with your team.
You have to take time to think and flourish creativity in business, get away from the daily routine and focus on what we want to change. Scientists believe that “the Flow moment”, that point when new ideas pass from the subconscious to the conscious, is more easily reached when one is relaxed and without stress. A brilliant idea can appear while you’re in the gym, in the car or just walking around in the park.
New ideas arise when people from different disciplines, knowledge and experiences participate and interact in the creative process. Creating these spaces in the work team helps stimulate creativity in business.
Do not settle for the first answer that comes to your head. Find alternatives and write as many ideas as you can, without judging them. At the end, analyze, merge and build the best response to the problem you need to solve.
These are just some of the techniques you can use to develop creativity, apply them and do not allow them to influence your barriers that prevent you from being creative and to conceive ideas and solutions such as:
- Low self-esteem: people with a low level of self-confidence make them think that their idea is not worth it, that it will not be taken into account, that they will make fun of him and his idea.
- Fear of being wrong: there are people who always want or think they are right, stand out because of it and the fear of knowing they can make mistakes prevents them from being able to give a good idea and in turn receive a good idea.
- Negative attitude: people with this kind of attitude can kill creativity in business, since they always have phrases like “this does not work”, “it’s always been done like this”, “the system does not allow it”, try to stay away from these phrases that strike the creativity.
As a conclusion, creativity in business is paramount to the success of it, which can be used in all areas and that today more than ever is the key to the survival of any business, whether online or offline. Give it the priority it deserves, even if it is considered something with an intangible value and difficult to administer, when everyone is using the same tools, creativity will be the secret weapon that will make you stand out from your competition!